Opportune Solutions has released this all-new website. Those of you who visited the old site will notice that the logo has changed. Officially, the Opportune Solutions logo is still the old version which is only 3 colors and 2D. The new logo, although now only based two colors is actually made up of many colors to properly highlight, shade and create the reflection.
I have always read and assumed that a logo should only be 2 or three colors, but I don’t think that is the case with today’s media. There are certainly some things where only 2 colors are important, like an embroidered company logo on a sweat shirt. There aren’t many though and having a logo that is more appealing and eye catching probably outweighs any benefits of having fewer colors.
In the not too distant future, Opportune Solutions may officially switch to the new one. I may make a two color version for when it is needed, but I bet it will just gather dust if that is possible in the digital age.